Key takeaways

  • We think continued economic growth—powered by a healthy consumer— can support healthy U.S. stock performance in 2019.
  • The primary thing standing in the way of this continued expansion would be the advent of a deeper and prolonged trade war between the United States and China.
  • Whether risk appetite is strong or weak, we think investment opportunities will persist—particularly in the communication services, financials, healthcare, consumer discretionary, and information technology sectors.

As 2019 begins, the U.S. economy should be moving ahead at a “normal” rate of roughly 2% to 3% growth. Unemployment stands at multidecade lows, and wage growth could remain healthy. Interest rates will likely be climbing at the gradual pace to which markets have become accustomed over the past two-plus years, and consumer and business confidence may remain close to multidecade highs. While U.S. corporate earnings may experience slower year-over-year growth in 2019, we think they’ll be climbing at healthy rates, with lower taxes and lighter regulation continuing to boost prospects across a number of sectors. Inflation should hew closely to the U.S. Federal Reserve’s (Fed’s) target level of 2%, especially if commodity prices remain in check. We think these conditions, while tempered in strength relative to recent history, will still be powerful tailwinds to have at your back as an investor in U.S. stocks.


Much has been made of the lower-for-longer nature of the economic expansion following the 2007/2008 financial crisis, and now market observers anxiously regard the length of the economic expansion, the unprecedented duration of the asset recovery, and the potential for overheating conditions. All of this culminates in the question of whether today’s later-stage conditions mean we’re poised for a decline. If we do experience a meaningful deceleration in economic growth, we don’t believe it will be as a result of an overheating economy or because the Fed has overshot in its effort to normalize rates. Rather, we think it will be because of compounding policy mistakes in the area of international trade—specifically the potential for a real, rather than threatened, trade war to commence between the United States and China. If that happens, business confidence would likely begin a prolonged decline that would broadly affect the global economy and supply chains, and that would destabilize the later-for-longer scenario virtually overnight.




Small business optimism has been strong

Optimism index is based on 10 survey indicators, seasonally adjusted (January 1986–November 2018)

Small business optimism has been strong

Source: NFIB, November 2018.



Key risk: business confidence falters due to a trade war

The potential for trade disruptions between the United States and China is no longer a temporary risk that can be ignored—even after the supposed détente between the two powers at the G20 meeting in Argentina on December 1. While the threat of worsening conditions in international trade periodically troubled markets in 2018, for some markets, they were more of a sideshow that appeared to resolve itself in unexceptionable recalibrations (e.g., NAFTA reimagined as the U.S.-Mexico-Canada Agreement). For other markets and segments of the global economy, it was more serious.


But even with the advent of the recent truce, the threat of deepening problems between the United States and China hasn’t gone away; indeed, the market’s volatile reception of the promise of the truce has underscored that it could be rescinded or violated for a variety of geopolitical reasons— and by either side. This would likely precipitate a much more damaging pause in business confidence that could affect many areas of the global financial markets.


In late 2018, we’ve already seen a foreshadowing of this potential turn of events. We’ve noted a softening of lending among global banks and more widespread concerns about the overall capital investment cycle. While capital expenditure plans for newly tax-advantaged U.S. companies remain expansionary, there’s now hesitation as our covered companies allocate capital. In terms of specific industries, the potential impact of a protracted trade war would be significant for large consumer durables: original equipment manufacturers, auto companies, and recreational vehicle makers. Whereas companies in these areas today may have shown momentum in growing revenue at double-digit rates and delivering a return on capital in the area of 20%+, the advent of 25% tariffs on 30% of their components from China—which could still happen if the countries re-escalate trade tensions—would have a contagion-like force.


This would affect myriad industries, although the magnitude will differ greatly among disparate industry-and company-specific supply chains. Profitability would take an immediate hit if tariffs steepen, as would future business prospects, as a pass through of tariff costs to consumers could easily soften demand. In turn, if these effects are felt across a sufficiently large portion of the economy—and China’s ability to inflict pain should not be underestimated—that would likely exert upward pressure on inflation and interest rates.


It’s academic that neither China nor the United States wants a recession. And it goes without saying that U.S. companies that have built global supply chains over the past decade don’t want tariffs. In general, all sides have an interest in finding a middle ground. The question is whether cooler heads can prevail, particularly when the titular heads (Presidents Trump and Xi Jinping) of both countries aren’t known for—and feel they have a lot to lose by—backing down and making substantive concessions.


Broader measures of confidence reflect some uncertainty

Business confidence index (January 2000–November 2018)

Broader measures of confidence reflect some uncertainty

Source: Organisation for Economic Co-Operation and Development (OECD), December 2018



Five areas of investment opportunity

While 2019 will be a year for keeping a close watch on international trade, as the trade war headlines may continue to dominate the news flow, we feel confident in pointing out five areas that we consider to have particularly attractive investment opportunities. If the negative theme prevails and business confidence slides, we anticipate that a dispersion of performance results would favor the most fundamentally sound companies in each of these segments. If, on the other hand, the positive theme wins out and the full force of the tailwinds comes into play, we believe winners in each area will be widespread, but led by the highest-quality, most innovative, and best-capitalized names.


1. Communication services

Expect digital advertising and media companies to weather the storm over cybersecurity. Well capitalized and still the platform of choice for targeted advertising in the United States, we anticipate these companies will consolidate market share and grow earnings while making steps toward improving oversight and security. The secular trend toward targeted digital advertising and marketing is a powerful and durable one.


2. Financials

Large-cap U.S. banks are better capitalized than they’ve been in a generation. As of early December 2018, we estimate banks are collectively trading at close to 60% of the S&P 500 Index price-to-earnings multiple—which is cheap relative to a historical range of 60% to 80%. We believe their fortress-like balance sheets, credit discipline, and valuations support the sector in the event of a trade war, while at the same time positioning them to participate in any return to more geosynchronous growth. In our research, we also find the biggest banks’ average return on tangible common equity is currently around 15%, which should allow them to compound book value growth at a high single-digit rate while also steadily delivering healthy and growing dividends.


3. Healthcare

The 2019 rebalancing of congressional power should help ensure that the Affordable Care Act remains in place, which should allow certain segments of the healthcare sector to prosper. In the context of an aging global population and pressure to lower healthcare delivery costs, scaled businesses with the ability to optimize patient health outcomes and pricing should do well. Companies with novel drugs and medical products also should remain attractive.


4. Consumer discretionary

The U.S. consumer is confident, employed, has continued to save, and remains underlevered relative to history. Economic growth has been healthy, yet many stocks trade at bear-case values that already discount a U.S. recession. With the millennial cohort aging to the point where it constitutes 40% of the workforce and is entering a credit formation cycle, we believe discretionary businesses that can offer this group online services, housing, and the experiences millennials desire will create economic value.


5. Information technology

Some segments within technology had looked extended before the recent underperformance of cyclicals in the latter months of 2018. But we believe there remains tremendous secular and cyclical opportunity in this sector as it continues to proliferate in our daily lives, and as businesses invest in productivity improvement—cloud services, software, and mobility—as a necessary growth driver in a fully employed U.S. workforce.